Meet Moga, the Australian fashion label that is uniting people through fabric and colour through their headscarf collection that maximises comfort and style. The collection boasts bold, unique and daring colours and was designed to empower women through celebrating individuality and personal style. It’s not just a fashion brand though, Moga is a social enterprise at heart with 20% of their profits helping young girls in vulnerable regions a right to education. 

The ‘More than Meat’ Campaign
Moga has already made headlines after founder Azhan Munas sent the Australian One Nation leader Pauline Hanson headscarves with a letter urging her to change the way she speaks about minorities in Australia. 
They also launched a ‘More than Meat’ campaign featuring a series of photos of women wearing hijabs made out of raw meat.

The aim was to show that women are more than meat and flesh and to empower women in their identity. 

Check out the interview with founder and creative director Azhan Munas and shop our favourites from the collection.

What was the inspiration behind MOGA?

I came up with the idea when I noticed a gap in the market for young women who wanted to wear the headscarf and experiment with fashion but did not have anything that quite fit their eccentric and daring personalities. I also really loved the fluidity and versatility of the fabric.

At the end of the day it is a rectangular piece of fabric which can be worn in so many different by so many different people.

The social aspect of the brand was definitely inspired by my father, who passed away 4 years ago but always instilled in me the mindset to give back to those who are less fortunate. When he was alive, he was passionate about donating to women’s empowerment causes and mental illness foundations back home in Sri Lanka. I have also been lucky enough to be surrounded by a lot of very successful and educated women in my family. My mother, my grandmother and my aunts on both sides of the family have been incredibly successful in their respective fields and all contribute greatly to society. It would be an amazing accomplishment if more women around the world were given the same chance to succeed by being able to receive an education.

Founder and Creative Director, Azhan Munas

How important is the cause (that 20% of the funds are being directed towards) to you?

The cause is extremely important to us. The CARE Foundation is a great campaigner for girls’ education in the developing world. This is a very important cause we wanted to align ourselves with. This is because our brand is about helping women look and feel good about themselves. With our CSR policy our customers not only feel good but also help other women who aren’t as fortunate as themselves have a chance at a better life.

Education is key to breaking the cycle of poverty and discrimination against women. If women aren’t educated, they lack the skills they need to get a job and provide for themselves or their families.

As a result, they remain in this vicious cycle and are unable to move forward. Giving girls the chance to go to school is essential so they can understand just how important and valuable they can be.

At the end of the day, it’s 2017 and every child, regardless of their gender should be able to dream big and know that they are not alone.

Education is key to breaking the cycle of poverty and discrimination against women. If women aren’t educated, they lack the skills they need to get a job and provide for themselves or their families. As a result, they remain in this vicious cycle and are unable to move forward. Giving girls the chance to go to school is essential so they can understand just how important and valuable they can be. 

What do you hope to achieve with MOGA and what are the next steps for the brand?

I would love for MOGA to one day become a community or movement of like minded people who have a shared vision to make a difference in the world. Ideally, we would like to share stories and spotlight the incredible things women do all over the world. Once we sell our first line of scarves, it would be great to create a short film or documentary to see where the money we donated goes towards and who benefits from it and share some of these incredibly powerful stories with our fans.

What are the label’s core values?

We want to create a community of like minded people who care about making a difference in the world. We want use our platform to foster an environment of tolerance and acceptance so young women know it is okay be themselves, regardless of their religion, culture or background. We are an inclusive brand at our core and this is reflected in our communication with our audience. Ultimately, we are not just about breaking stereotypes and pushing boundaries but more about reminding people that we should all be treated the with same rights and respect.

Why did you choose to create headscarves and shawls as your first collection?

Headscarves in particular have been a rather controversial topic as of late. We want to remind people, however, that a headscarf or a shawl is a rectangular piece of fabric and ultimately everyone has the right to wear it in whatever way they choose to, whether it be around their neck, on their head or round their waste. As a result, it should be something that brings people together as opposed to keeping them a part.

Shop the Collection Here

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