Afrohijabi was started by Rikki and Rhianna in 2017  

“We chose the hashtag ‘Afrohijabi’ for the same reasons black people refer to themselves as Afro-Caribbean, or African-American. It simply means we are hijabi’s/Muslim women from African descent. We wanted something that encompassed us all, whilst portraying what the campaign was about. The women in the campaign are of African descent but within this, there is diversity which we wanted to showcase aesthetically.”

2017 Campaign

“We wanted to focus on sports this year as it was raised by many in the community through conversations I and Rikki had been a part of. It’s important to have examples of Muslim women, role models as it can encourage confidence in pursuing an active lifestyle. We have greats like Ibtihaj Mohammed and it’s important to have many more examples.  We need women to encourage other women to be confident and comfortable enough to play their favorite sports, within their own health and modesty remits of course, but we need role models and representation in different fields like sports to show women, it is possible.”

London Based Personal Trainer, the founder of clothing brand @SHAthleticsuk – Modest Activewear that allows women to train with No Barriers and No Excuses! Empowering women through movement while dismantling myths surrounding strength and feminity.