Tesco’s latest Christmas video features a Muslim family, the one-minute long video features families meeting and eating during the festive season.

The Muslim family are seen to greet other family members at the door; there is a Christmas wreath hanging and tinsel lining the hallway.

The video is part of a series of Christmas videos being released for view. Thus far the video has gathered criticism from both Muslims and those of other faiths. It’s vital to note that Tesco cater to the Muslim festival of Eid and Holy month of Ramadan but no Ads of such a nature have ever been nationally released.

But we don't celebrate Christmas???????????????? why couldn't they put this same energy into making an Eid advertisement. Sweet, inclusive gesture though. https://t.co/YhmCf0ESdp

— So I'm sitting there…bbq sauce on my titties (@fattyturna) November 10, 2017

A Tesco spokesperson said:

“Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season”

Is this a step in the right direction and have Tesco just released a right ole’ turkey? We would love to hear your views, click link to let us know your thoughts.

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I once asked a Sheikh about this. He said that festivities that celebrate & encourage families to be together are a good thing. He just said to make sure you know what's haram/halal. And also there's a debate about is it still a religious holiday or more cultural? https://t.co/gx1L0wDwew

— Jamilla جميلة (@JamillaTweets) November 10, 2017

Stupid https://t.co/DCNAA6s6I5

— A (@Ibn_Muhammad_) November 10, 2017

Personally, I think Muslims should stop trying to force integration and be proud of what Islam teaches us, conforming and fitting ourselves around British "culture" is pointless. https://t.co/66zJ5zSztK

— Ayo #DiasporaGivesBack (@AyoOlatunji96) November 10, 2017

Tesco Christmas advert features Sikhs, gay dads and muslims with hijab but no Christian symbols.

Why are they trying to wipe away our Christian heritage and traditions?

Shamefull.https://t.co/cr1zspT89l

— PeterSweden (@PeterSweden7) November 8, 2017

What is wrong with the world! One Muslim family on an advert and the public lose their tiny minds! I know Muslims who celebrate the togetherness of Christmas. That's what this advert is trying to say. Well done Tesco. Fantastic ad.

— James Burton (@Oytaku) November 10, 2017

The Sikh and Muslim families get shown for barely a second #whatsthebigdeal https://t.co/qoAmakOLvl

— Bushra Wasty (@BushraWasty) November 10, 2017

I honestly don’t see the fuss. My family doesn’t celebrate Xmas but because EVERYONE is home for a few days we cook similar dishes we’d make during Eid simply to celebrate the fact that everyone’s at home and present! https://t.co/SCyrSbI7Gw

— Fátima (@Fatima_Paz88) November 10, 2017

why do we have to conform to western ideals to be accepted https://t.co/Pd9IlDRDio

— afroza (@rosy_kidd) November 10, 2017