Role: Part-time Instagram Content manager
Hours: 25 hours a week (3-4 Days)
Rate: £14 /hour (We are also open to hearing freelance project pitches to work with us)
Location: Fully remote
Term: 3-month temporary contract with a 1-month paid probation.
Application Deadline: 20th September 2022
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About Amaliah
Amaliah is a media company dedicated to amplifying the voices of Muslim women. Since being established 6 years ago, Amaliah has amassed a monthly digital footprint of over 6.2 million and a contributor community of over 300 Muslim women from across the globe. Through articles, videos, our award-winning podcasts, our social channels, events, brand partnerships, our work seeks to surface the many different voices and experiences of Muslim women within our communities.
Team Structure
CEO & COO
Head of Content
Social Media and Editorial Managers
About the Role
Amaliah’s Instagram is at the heart of our community. Through agenda-setting conversations, culturally relevant discussions and educational Islamic content, we strive to serve the needs of Muslim women, celebrate them and amplify their voices and experiences. As Amaliah continues to grow, we’re looking for someone to manage our Instagram and take it to the next level to allow us to continue serving our rapidly growing following of over 65,000 people from across the world. We are open to seeing proposals from people who are interested but may be more senior that this current grade.
Reporting to the CEO and Head of Content, your responsibilities will include:
Design
- Curate and schedule our Instagram feed each week using a mix of UGC content and Amaliah native content in line with our current Instagram calendar.
- Develop and design weekly native Amaliah IG feed posts (reels, graphic designs etc) that are topical, encourage conversation, nurture our online community and present editorial and podcast content in alternative ways with the aim of increasing our reach, and engagement rate and followers.
- Design and post IG stories weekly.
- Present new content and conversations in a fresh and dynamic way.
Data
- Use analytics and insights to inform optimum posting times and to analyse the performance of content on our Instagram.
- Collate end-of-campaign data for client reporting purposes.
- Produce a quarterly report with the latest statistics and data on overall performance.
Research and Community Engagement
- Keep up with the latest trends and conversations happening in the community and incorporate them into our content.
- Brainstorm ideas alongside other team members for content franchises and ways to engage our community on a regular basis and present them in our team-wide Social and Content meetings.
- Engage with our community through monitoring and answering comments and DMs where appropriate and flagging concerning messages or B2B to the team.
- Listen in to conversations happening in our community to help with producing topics and design suggestions for our Amaliah Instagram poll that runs monthly.
- Curate a list of Content Creator/Community Voices/Platforms that the team can work with or surface on our Instagram as well as on our other social media platforms.
About You
This role requires a self-starter with a strong work ethic that is able to work independently but also to collaborate and work alongside our award-winning team to serve our community.
This role will be right for someone who has previous experience of managing/leading on content for Instagram and who is now looking for both a new challenge and a space to apply all that they have learned. We are looking for a creative mind, someone who can come up with ideas and execute them, and someone who understands what is and isn’t working. Attention to detail is key to this role, alongside being able to meet commercial objectives and deadlines. Here’s more about the kind of person we are looking for:
You’re Experienced
- Proven experience of growing following and driving engagement on Instagram.
- Proven experience of generating fresh and engaging multimedia content (graphics, video, typography etc) using Canva and/or other design software.
- 2-3 years of experience working in social media and content creation, ideally for an agency or brand.
- Comfortable working at most levels from content planning and research, writing copy, creating content, executing and then evaluating.
You’re a great communicator
- Excellent copywriter that is able to write compelling copy for social channels, taking into account Amaliah’s brand tone and audience.
- Excellent communication skills (both written and verbal) with the ability to present ideas succinctly and effectively.
- You can build and maintain good relationships with a wide variety of people.
And an even greater listener
- You have your ear to the ground. You understand our audience and the community we speak to. You understand the power that content has in being able to build a community.
- You know how to read the room on tone and delivery on socials.
- You’re constantly trying to learn more about our community and audience; what conversations are taking place in our community? What content is our community loving? What would our community like to see more of? Your listening skills will help you to find the answers to all these questions and more.
- You are able to use social listening to inform strategic planning.
- You engage online with community spaces, perhaps run your own grassroots platform/space or are passionate about specific communities.
- You use social media and understand our audience well on it, you keep up to date with our audience interests, Twitter and Instagram and perhaps TikTok (but not essential).
- You care about inclusion, you respect the diversity of our audience and care about always trying to ensure the whole community feels seen and heard.
- You are engaged in current affairs and culture and are constantly curious about trending conversations and debates on social media.
You’re data-driven
- You’re the type of person who isn’t afraid to experiment but who also sees a post that isn’t performing well and looks to the data for answers on how to the content can be improved or made more relevant.
- You keep up to date with the latest Instagram trends and features and use this to inform your work and content output.
You have a creative mindset with high attention to detail
- You’re a creative at heart with a great eye for design. You’re able to create branded assets that will re-fresh Amaliah’s brand image while keeping with our brand guidelines.
- You have a proven track record of creativity in your portfolio. Your job is to come up with ideas and execute on them.
- We’re not looking for a professional designer, but you should be able to produce assets using tools like Canva using templates and also have an understanding of basic design principles.
- You’re someone who is able to turn in tasks on time with a fast turnaround, without compromising on detail and quality.
- You can work creatively with the resources you have at your disposal.
You’re organised and efficient
- You’re a doer that has a bias for action and is willing to experiment – at Amaliah, we don’t micromanage and we tend to ask for forgiveness vs. permission so we’re looking for someone that embodies that mindset.
- You’re not just a planner/thinker but someone who can follow through on their plans and ideas.
- We occasionally work with clients that require timely high-quality execution of campaigns so you need to be organised and someone who is able to execute ideas on time.
Selection Process
- Complete our application form: Apply here
- If successful at the application stage, you will be invited to conduct an interview with our CEOs and Head of Content
- If necessary, a second round of interviews will be conducted
Successful candidates can expect to hear back from us 5 days after the interview. If your application has been unsuccessful, we will be in touch no later than 3 weeks after the deadline to let you know. Due to the volume of applications we receive for each role, we are unable to provide feedback to all candidates.
